We are a Skateboarding and Surfing brand based out of Kalamazoo, MI. Our passion and love for Skateboarding and Surfing drove us to create this brand that lives by the motto, "You can follow the trend, or be the trend to follow ™ ."
We believe that an athletic brand can be more than just products and gimmicks. Our founding promise was to develop an entity that could serve it's customers and their neighborhoods. That's why we donate 10% of our annual profits to various charities around the U.S.A.
We manufacture high quality products that go through rigorous testing before it is launched to the public. So you can know that your money is spent on a top notch product, from our boards to our apparel. You can also know that part of the money we get goes to something meaningful and will change the live of someone else forever! It's a win-win situation with our company!